The Environment & How AdvantageMedia is helping to protect it.
AdvantageMedia cares passionately about the environment and what impact our business practices have on it. Positive action on environmental issues has been a priority at AdvantageMedia since its creation and its parent company Blackwellprint for many, many years.
It is for this reason that we have been working hard towards FSC Chain of Custody Certification (CoC) for the past 6 months...we are now FSC certified.
It should be born in mind that environmental issues and arguments are not straightforward. For instance, the amount of energy used in de-inking and re-manufacturing so-called "recycled paper" can have a greater overall effect on the environment than using properly managed virgin pulp.
We are often asked how "green" our production process is so here are the answers to some of your environmental FAQs:
Our Website

Even before you order we are helping to protect the environment! AdvantageMedia's websites carbon has been offset by leading Carbon Offsetters "Coco2.org". This is in tandem with our use of Rackspace servers, who are the world leaders in striving towards Zero Carbon Web Servers.
Pre-Press
AdvantageMedia uses an Agfa Direct To Plate imaging system which does not require films and so requires less time and energy to produce a plate, reducing its impact on the environment also improving image quality! Direct to plate systems are approximately 50% more energy efficient than using an imagesetter and platemakeing system.
Agfas Environmental Policy
All unavoidable chemical usage involved in platemaking is re-cycled or reclaimed. This is done on a periodic basis to reduce the impact of regular unnecessary collections.
All plates are recycled after use using a registered metals recycling facility. This is done on a periodic basis to reduce the impact of regular unnecessary collections.
On-Press
AdvantageMedia uses the latest Heidelberg press technology to reduce run up sheets to an absolute minimum. Because of the Direct to Plate technology our makeready times are reduced again to an absolute minimum, this reduces energy costs, reduces waste paper and reduces ink usage.
Heidelbergs Environmental Policy
Inks
We use BASF vegetable based inks for litho printing rather than mineral based inks and are referred to as "Bio Inks". These are much less damaging to the environment than conventional petroleum based inks they also contain only trace elements of volatile compounds and toxic metals the bulk of the ink is made from sustainable raw materials (generally linseed or soya bean oil). The inks are bio-degradeable. Another environmental benefit is recycling of paper printed with vegetable based inks is far less energy consuming and is much, much cleaner.
You can view our ink suppliers Environmental Policies & Credentials below:
BASFs Commitment To Our Environment & Health & Safety
BASFs Commitment To Sustainability
We use on-press roller cleaning system which dont require huge amounts of water and reduce wash up times to 10 minutes.
All materials used for cleaning of the blankets are recycled. This is done on a periodic basis to reduce the impact of regular unnecessary collections.
Paper & Board
All our paper and board (card) is either Elemental Chlorine Free or Totally Chlorine Free. Chlorine is one of the most common bleaching agents and is what gives most household bleaches their unique smell. Chlorine was traditionally used to make the naturally creamy wood pulp whiter. Chlorine however damages the environment especially in the concentrations required for the paper manufacturing process. All major paper manufacturers have changed to other methods of bleaching, generally using oxygen. This has less of a direct impact and the manufacture of the oxygen itself uses less energy, another benefit.
All our paper and board comes from paper manufacturers who use pulp from "managed forests"¯ and who are registered to ISO14001. These are forests that are grown specifically for pulp making for paper. Most informed people consider that his is no different to farming cereal crops for food production. The trees used are still beneficial to the environment and new trees (generally two-for-one) are planted in their place when felling takes place. Hardwood and other "rainforest" trees cannot be used for papermaking. No amount of re-cycling will ever help that sad situation.
All our off-cuts of paper are collected for re-cycling. This is done on a periodic basis to reduce the impact of regular unnecessary collections. You can encourage the use of this type of waste by buying your eggs in paper mache cartons instead of plastic and using brown paper bags. An over simplification perhaps, but you get the picture!
You can view our paper suppliers Environmental Policies & Credentials below:
Antalis Environmental Policy
Antalis Commitment To The Environment
Antalis Sustainability Charter
Howard Smiths Paper Groups Environmental Policy
Howard Smiths Paper Groups ISO 14001 Certification
Howard Smiths Paper Groups FSC Certification
Robert Horne Groups Environmental Policy
Robert Horne Groups Environmental Certification
Robert Horne Groups Commitment To Our Environment
PaperCos Environmental Policy
Coating
Our flyers are coated using a water-based environmentally friendly varnish without any petro-chemical content. Plastic lamination or encapsulation is only used as a requested operation by you, the customer. You may therefore make your own decision on this.
We create very little hazardous waste. Our suppliers collect any that requires special treatment to ensure strict compliance to the Hazardous Waste Act 2005.
Digital Printing
Environmental impact was a key factor in choosing to invest in digital press technologies. Buying Digital print gives you the opportunity to only have precisely what you need. Less waste less cost less environmental impact!
No Plates
No Chemicals
No Inks
Just great quality print!
You can view Xerox's Environment & Health & Safety Documents below:
Xerox's Docucolor 5000 Digital Printer Environmental Product Data Sheet
Xerox's "RoHS Compliance: Working to Support a Sustainable Future" Document
Xerox's "Facts About Ozone" Document
Deliveries
We use a hub based national courier to despatch our print and printed products which reduces the impact on the roads by sending new double decked trunker lorries reducing the need for 2 lorries when only 1 will be needed between hubs. The IP based consignment system uses paperless systems reducing consumption of unnecessary materials. The delivering depot will attempt delivery once after that they await instructions from the customer reducing wasted journies to minimum.

9 Lives 55 Stock
9lives 55 is produced with 55% recycled fibre from both pre- and post-consumer sources (cardboard & recycled office paper), together with 45% virgin ECF fibre from sustainable FSC approved forests. Available in gloss and silk, 9lives 55 provides the same visual and mechanical performance as 100% virgin fibre papers and offers excellent environmental attributes.
AdvantageMedia.co.uk recognised the need for a strong recycled offering after enquiries from regular customers started as a trickle and has now become a flood of enquiries for both recycled and FSC approved products.
The criteria for choosing a paper was as follows:
Principle 10: PlantationsPlantations shall be planned and managed in accordance with Principles and Criteria 1 - 9, and Principle 10 and its Criteria. While plantations can provide an array of social and economic benefits, and can contribute to satisfying the worldÕs needs for forest products, they should complement the management of, reduce pressures on, and promote the restoration and conservation of natural forests.
Environmentally appropriate forest management ensures that the harvest of timber and non-timber products maintains the forests biodiversity, productivity and ecological processes.
Socially beneficial forest management helps both local people and society at large to enjoy long term benefits and also provides strong incentives to local people to sustain the forest resources and adhere to long-term management plans.
Economically viable forest management means that forest operations are structured and managed so as to be sufficiently profitable, without generating financial profit at the expense of the forest resources, the ecosystem or affected communities. The tension between the need to generate adequate financial returns and the principles of responsible forest operations can be reduced through efforts to market forest products for their best value.
Chain of Custody
From the forester to the executive board, we all have a responsibility to protect and sustain the natural environment and the power to influence the way in which our forests are managed and our paper-based products are supplied and utilised.
The FSC Chain of Custody scheme is a unique monitoring and tracking system which follows wood-based products, including paper, from responsibly managed woodlands and controlled wood sources around the world through the supply chain to the end-user.
By achieving certification, foresters, pulp producers, paper mills, merchants, printers, publishers, creative agencies and members of the wider business community alike can demonstrate their commitment to the environmental, social and economical concerns of their stakeholders and customers.
And through their participation, they can encourage their suppliers to follow their lead. It provides independent assurance to everyone, throughout the Chain of Custody and beyond, that the product manufacturing process includes FSC certified material, material from controlled sources and/or recycled wood or fiber.
So What Does This Mean In Real Terms To You, The AdvantageMedia.co.uk Customer?
FSC is fast becoming a very important part of your print purchasing decision...but what does actually mean to you as a customer of AdvantageMedia.co.uk?
FSC Accredited Sustainable Forests
Where possible all our paper stock is purchased from FSC accredited sustainable forests for every tree cut down, there are at least 2 trees planted to replace it. We only use FSC certified and independantly audited paper suppliers. Certificates for all our FSC approved suppliers are available for your download. Where our products are FSC they are clearly stated in the product description.
FSC Accredited Paper Mills
All our FSC paper is produced in FSC approved and Chain of Custody approved Mills. These mills are independantly audited so that they can prove the methods they use to segregate FSC and non FSC approved stocks before, during and after the manufacturing process.
FSC Accredited Stock (Carrying FSC Chain Of Custody Certificates)
Almost all of our print products available for you to buy online are printed on FSC paper...you can check this on each print product page...for example all of our flyers products are printed on FSC approved stocks not all flyer printers can prove or even claim this!
FSC Chain Of Custody Member Printer (Us!)
Once we receive a delivery of FSC accredited stock it is placed in a segregated area (this is to ensure no contamination of non-FSC with FSC stocks). All our staff are trained in the correct procedures for handling FSC paper for print they are also trained in the correct procedures when a procedure fails in terms of correcting the procedure and in reporting it for auditing & inspection.
Print Buyers & End Users
We are working hard towards offering all our products as FSC or offering an FSC alternative print product...allowing you the print buyer the choice when ordering.
Print Purchasers Design
The ordering of your print from a trusted FSC approved printer with over 130years of print excellence gives you (or your customers) the opportunity to benefit from our experience in print.
The End Printed Product
The print products are delivered to your door in boxes made from FSC pulp (mixed sources) your print will be printed using FSC stock all within days of you placing your order online.
Users Of Print - What FSC Means To You As A Print Buyer!
The next time you purchase paper, think about where that paper has come from and whether it left a gap in the natural environment.
Our consumption of newspapers, magazines, books, packaging, tissue and stationery makes paper a fundamental part of our everyday lives and even in this paperless age, communication to our customers cannot be effectively managed without the use of paper.
So as users of print how can we work together to ensure the future of this vital resource?
With over 84 million hectares of forest and woodland already under certification worldwide, the Forest Stewardship Council (FSC) enables everyone involved in the process and use of print to do so in a responsible way.
So before you purchase your paper or order your print work, look for the FSC logo or buy from an FSC Chain of Custody approved printer.
Corporate Social Responsibility
Environmental and Corporate & Social Responsibility policies are now a fundamental part of a companys business strategy - corporate governance, health and safety, diversity and opportunity - but an increasing number of business leaders are concerned about their companys impact on the environment and in particular, their use of paper products.
In an increasingly stakeholder conscious business climate, organisations are looking for more ways to show their commitment to lessening their impact on the environment. By purchasing FSC certified products, you are recognising your responsibilities to the environment and setting the benchmark for competitors, suppliers and customers alike.
How Can Using Sustainable Paper Support This?
Annual reviews, brochures, reports, strategy documents, even the simple memo - they all use paper. What better way for a business to show its commitment to the sustainability of natural resources than showing employees, stakeholders, customers and the general public that they can supply paper products which have been certified against FSC standards.
So if youd like to find out more about either the FSC Chain of Custody we have a specialist paper advisor who can provide guidance, literature, samples and support.
The Designers & Print Management Role
The creative industry is tasked with portraying client credibility in a positive light both in terms of print and various Interactive Media - this is a prime opportunity to change the way business thinks about printing and paper.
Starting with a simple tree, the FSC Chain of Custody has the potential to change the way people across the world supply and use paper and printed products. And, as is natures way, the FSC Chain of Custody comes full circle, so what is sewn, whether a seed or a thought, will regenerate and grow. So with your involvement, sustainable practice in the print industry will quickly become the standard.
By working together with us you will become a valuable link the FSC Chain of Custody, you could be at the forefront of FSC specified print (and in our case the purchase of FSC print products online - enabling the fastest most cost effective of FSC print) , championing better corporate and social responsibility, not only for the future of the environment but also for the people like you and industries like yours which depend on the widespread and ongoing availability of timber and printed paper.
What Advantages Will Buying FSC Print Give Me?
Today, more and more designers, agencies and print managers are recommending ranges from the ever-increasing number of FSC certified stocks. Materials which carry the FSC logo not only demonstrate the clients commitment to minimising its environmental impact, the socially responsible sourcing and use of natural resources, it also makes perfect marketing and economic sense without any compromise to profit or quality.
It is also an opportunity for you to join a fast growing market for FSC certified products. In becoming a stakeholder in the FSC Chain of Custody and using products which carry the FSC trademark, it provides international recognition for organisations which support the growth of responsible forest management.
So What Can I Do?
The next time a client asks for your advice about paper products, as well as focusing on spec, theyll probably be looking to spend as little as possible. Now you can support both of these requirements and recommend an environmental stock. Regency FSC certified stock is comparable in every way to traditional stocks in production terms - quality, runnability, opacity, rigidity - and perhaps more importantly, it is also comparable in cost. And using it will give both you and your client valuable environmental credibility.
Get Chain of Custody & FSC Certification
Increasingly, printers and designers are being asked by their clients to secure sustainably sourced materials and, more specifically, paper which is FSC certified. Organisations are also realising that having Chain of Custody and being able to offer FSC certified material is a real business opportunity.
FSC Postcards
Coming Soon!
Trucard
Coming Soon!